2.
How does your media product represent particular social
groups?
3. Who would be the audience for your media product?
3. Who would be the audience for your media product?
I have answered these questions using an animation I created on www.xtranormal.com.
Here is the basic information I used to script my creation:
Our opening sequence only really represents two social groups; gender and age. We did not want to complicate our character relationships and include too many social groups as we wanted our target audience to be able to relate to our characters as effectively as possible in order to feel catharsis and connect to the film with depth.
During the planning process, we decided that our target audience would be 16-35 year olds because we thought they would be able to relate to the characters the most easily, and so the plot of our film would be more effective. (http://maisieheskethmedia-main.blogspot.com/2012/01/target-audience-research.html). We chose to use Brogan Adams as the actress for Lily in our opening sequence not solely for convenience; she had the image and appearance that we had imagined Lily to have.
We asked Brogan to dress in ‘normal’, every day clothing which would allow the audience to relate to her character so they would feel more empathy towards her. The idea behind this was that we thought if the audience could relate to the characters- in addition to the experience- that it would make them want to watch the rest of the film.
Gender is represented fairly stereotypically in our storyline with a young, female protagonist (Lily) and an older male antagonist (who we do not see in our opening sequence but appears later in the film). Lily, the protagonist, is portrayed as a stereotypical young girl; she has long blonde hair and big eyes to emphasise her vulnerability and make her appear more innocent, this hence creates more sympathy for her in her loss and process of mourning after the accident.
The antagonist- who we don’t actually come across in our opening sequence but is discovered later in the storyline- is a lot older than Lily. This also highlights her helplessness and vulnerability and emphasises the innocent connotations of the characters name. These are all very stereotypical ways in which younger females are represented. Later in the film we see Lily at an older age, which is why we chose a wider target audience of 16-35. He is also male, showing strong gender stereotypes, and sightings of him are suggested at various points throughout the storyline, although due to his mysterious dress sense we are never sure; also supporting strong stereotypes of the genre.
However, we did not want to conform to all of the representation stereotypes so we decided that it would be the young male who died in the storyline because stereotypically teenage males are shown as strong, both physically and emotionally. Contrastingly, therefore our male protagonist experienced the ultimate show of helplessness- in death. We chose to use Jeffery Leyland as our male protagonist because he was young, but also a stereotypically 'attractive' male, he is tall and quite tanned with brown hair, again chosen to allow more effective audience relations.
Here is the basic information I used to script my creation:
Our opening sequence only really represents two social groups; gender and age. We did not want to complicate our character relationships and include too many social groups as we wanted our target audience to be able to relate to our characters as effectively as possible in order to feel catharsis and connect to the film with depth.
During the planning process, we decided that our target audience would be 16-35 year olds because we thought they would be able to relate to the characters the most easily, and so the plot of our film would be more effective. (http://maisieheskethmedia-main.blogspot.com/2012/01/target-audience-research.html). We chose to use Brogan Adams as the actress for Lily in our opening sequence not solely for convenience; she had the image and appearance that we had imagined Lily to have.
We asked Brogan to dress in ‘normal’, every day clothing which would allow the audience to relate to her character so they would feel more empathy towards her. The idea behind this was that we thought if the audience could relate to the characters- in addition to the experience- that it would make them want to watch the rest of the film.
The antagonist- who we don’t actually come across in our opening sequence but is discovered later in the storyline- is a lot older than Lily. This also highlights her helplessness and vulnerability and emphasises the innocent connotations of the characters name. These are all very stereotypical ways in which younger females are represented. Later in the film we see Lily at an older age, which is why we chose a wider target audience of 16-35. He is also male, showing strong gender stereotypes, and sightings of him are suggested at various points throughout the storyline, although due to his mysterious dress sense we are never sure; also supporting strong stereotypes of the genre.
However, we did not want to conform to all of the representation stereotypes so we decided that it would be the young male who died in the storyline because stereotypically teenage males are shown as strong, both physically and emotionally. Contrastingly, therefore our male protagonist experienced the ultimate show of helplessness- in death. We chose to use Jeffery Leyland as our male protagonist because he was young, but also a stereotypically 'attractive' male, he is tall and quite tanned with brown hair, again chosen to allow more effective audience relations.
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