Ident Research

We also decided that our opening sequence would look much better and more professional with a production company ident. Therefore, I did some research on idents and looked at existing idents. 

Idents are also used in television:

http://en.wikipedia.org/wiki/History_of_BBC_television_idents

History of BBC television idents

From Wikipedia, the free encyclopedia

The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.

This article describes the development of the BBC's main television channels' identities.

BBC One 'Circle' idents

From Wikipedia, the free encyclopedia

The Hippos ident

The BBC One 'Circle' idents are a set of on-screen channel identities that debuted on BBC Oneat 9:58am BST on 7 October 2006. They also feature on the BBC Worldwide channel, BBC America. The idents contain images of circles being formed by nature, or people and their actions.